The company’s users were assured that this evolving identity wouldn’t affect products or user experience.

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The SEC expressed concern that Binance.US’ use of Ceffu could breach a previous legal deal.

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The agreement prohibits Binance US from using entities affiliated with Binance or Zhao for custody.

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Ceffu is merely the market name of wallet custody software that Binance Holdings. 

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Friday post said it excluded the U.S. from its operations, and that it “strongly reject.

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Binance US did not immediately respond to a request for comment on that apparent contradiction.

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A spokesperson that Ceffu was provided by or offered by Binance or Binance Holdings.

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February 2023, our entity was always run independently from Binance activities.

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